Project: Digital campaigns and influencer collaborations for a leading luxury fashion marketplace.
Client: Mytheresa – a global destination for curated designer fashion.
https://www.mytheresa.com
Client: Mytheresa – a global destination for curated designer fashion.
https://www.mytheresa.com
What we delivered:
- Creative digital campaigns: Developed a series of high-concept digital and social media campaigns tailored to fashion-forward audiences across Europe, the Middle East, and the U.S.
- Influencer collaborations: Curated and managed partnerships with top-tier fashion influencers and tastemakers, generating native content with high engagement and brand authenticity.
- Global PR articles: Crafted and published compelling press releases and feature stories in leading fashion and lifestyle media across key markets.
- SEO enhancement: Audited and improved on-site SEO, optimized product metadata, and boosted organic visibility through content-rich landing pages and blog integrations.
The Result:
Our strategy led to a 20% reduction in customer acquisition cost (CAC), while significantly increasing brand awareness in new, previously underpenetrated markets. The synergy between creative storytelling, targeted media, and influencer trust helped position Mytheresa not just as a shopping platform, but as a voice of authority in luxury fashion.