Adept21 News

Full-Scale Launch of a Premium Residential Development in London

Project: Luxury residential complex in a prime area of London.
Price per sqm: from £15,000
Client: International real estate development company

https://damactower.co.uk/en/

What we delivered:

  • Naming & Brandbook: Developed a unique name reflecting the project’s essence and positioning. Created a full visual identity and brand guidelines to ensure consistency across all platforms.
  • Presentation materials: Designed high-impact investor decks, brochures, catalogues, and sales kits for the sales team.
  • Website creation: Launched a sleek, multi-language website with lead capture forms, interactive floor plans, and 3D visualizations — fully optimized for advertising campaigns.
  • Sales office design: Branded and styled the sales showroom with a full visual concept, customer journey materials, and on-site signage.
  • Marketing launch: Implemented a comprehensive marketing strategy including:

- Targeted social media ads (Instagram, Facebook, LinkedIn)
- Email campaigns sent to a curated investor base
- Collaborations with influencers and local media
- Ongoing content creation: videos, Reels, behind-the-scenes interviews with architects and engineers

The Result:

The project quickly gained traction with high-net-worth buyers and began generating sales well before construction completion. Within the first month of marketing, over 20% of the units were already reserved.
Case Studies