Project: Boutique residential complex in the heart of Madrid.
Price per sqm: from €9,000.
Client: Private real estate developer targeting international buyers.
https://mo-residencesmadrid.com/en/
Price per sqm: from €9,000.
Client: Private real estate developer targeting international buyers.
https://mo-residencesmadrid.com/en/
What we delivered:
- Naming & brand identity: Created a sophisticated brand name inspired by Spanish elegance and urban comfort. Developed a complete visual identity — from logo and color palette to typography and tone of voice.
- Marketing collateral: Designed brochures, floor plan booklets, digital presentations, and branded templates for agents and partners.
- Sales tools & visual assets: Delivered 3D visualizations, architectural renders, and walk-through videos to support remote sales and investor presentations.
- Website development: Built a modern, mobile-first website with multilingual support, interactive layouts, and conversion-focused structure.
- Digital marketing: Launched performance-driven advertising across Google, Facebook, and Instagram — targeting high-net-worth individuals in Spain, the UK, and Latin America.
- Content & storytelling: Developed blog articles, lifestyle content, and videos that positioned the development within the cultural and culinary context of Madrid.
The Result:
The branding set the tone for exclusivity and timeless elegance, instantly attracting international attention. Within the first 6 weeks, the campaign generated qualified leads from 7 countries. Thanks to a fully integrated digital approach, the project achieved a strong market entry, securing multiple reservations before the public sales phase even began.