Boutique Living in Madrid — Branding & Marketing for a Luxury Residential Development.
Project: Boutique residential complex in the heart of Madrid. Price per sqm: from €9,000. Client: Private real estate developer targeting international buyers.
Naming & brand identity: Created a sophisticated brand name inspired by Spanish elegance and urban comfort. Developed a complete visual identity — from logo and color palette to typography and tone of voice.
Marketing collateral: Designed brochures, floor plan booklets, digital presentations, and branded templates for agents and partners.
Sales tools & visual assets: Delivered 3D visualizations, architectural renders, and walk-through videos to support remote sales and investor presentations.
Website development: Built a modern, mobile-first website with multilingual support, interactive layouts, and conversion-focused structure.
Digital marketing: Launched performance-driven advertising across Google, Facebook, and Instagram — targeting high-net-worth individuals in Spain, the UK, and Latin America.
Content & storytelling: Developed blog articles, lifestyle content, and videos that positioned the development within the cultural and culinary context of Madrid.
The Result:
The branding set the tone for exclusivity and timeless elegance, instantly attracting international attention. Within the first 6 weeks, the campaign generated qualified leads from 7 countries. Thanks to a fully integrated digital approach, the project achieved a strong market entry, securing multiple reservations before the public sales phase even began.