Project: Market entry and expansion strategy for Revolut in new international markets.
Client: Revolut — global digital banking platform offering financial services.
https://www.revolut.com
Client: Revolut — global digital banking platform offering financial services.
https://www.revolut.com
What we delivered:
- Market research & strategy: Conducted in-depth market analysis to identify key growth opportunities across 5 new regions, including tailored recommendations for market entry.
- Localization & brand positioning: Developed localized marketing strategies that resonated with target demographics, considering cultural nuances, regulatory landscapes, and consumer behavior.
- Campaign creation: Launched multi-channel campaigns across digital platforms, TV, and outdoor media, ensuring brand consistency while addressing local market needs.
- Influencer partnerships & PR: Secured high-profile influencers to boost brand credibility, while also crafting PR articles and securing media coverage in financial and tech outlets.
- User acquisition strategy: Implemented performance-based campaigns and referral programs to drive app downloads and new account registrations, focusing on the most cost-effective channels.
The Result:
Through a combination of targeted outreach, creative campaigns, and strategic partnerships, Revolut gained over 200,000 new customers within the first 3 months of the campaign's launch. The cost per acquisition (CPA) was reduced by 15% across multiple markets, while brand awareness spiked by 30%, surpassing initial goals.